Guide to the Messaging Registration Form

At MightyCall, our goal is to help you complete the messaging registration promptly, to ensure your text messages are sent to the designated recipients without any interruptions. To speed up the registration process and make sure your brand & campaign will be registered on the first try, so you won't have to wait for the appeal outcome, please follow the instructions on completing the Brand & Campaign Registration Form below.

Brand Information & Details

• Company Name & DBA or Brand Name
• Industry (Vertical)
• Company Type
• EIN (USA) / BN (Canada) / Tax ID
• Support Email Address & Support Phone Number
• Website
• Privacy Policy
• Terms & Conditions

Campaign Registration

• Use Case
• Campaign Description
• Opt-In (Call to Action) Flow
• Message Examples
• Specific Content
• Opt-in, Opt-out and Help messages
• Affiliate Marketing
• Business number(s) to apply this campaign to

Brand Information & Details

Company Name & DBA or Brand Name

Make sure to list your legal company name, the one that is present in your official documentation, such as tax paperwork. If you're using a different brand name on your website, you can list it as DBA or Brand Name below.

For example, your legal company name can be Windy River Property Management, and your brand name will be Windy River PM. Or, your legal company name can be American Moving Company LLC, and your brand name will be American Movers.

Industry (Vertical)

TCR uses a set list of industries businesses can belong to, please select the one that suits your company best.

Company Type

Please note that if you're a Sole Proprietor, there's currently no option to complete the A2P 10DLC for you. We'd recommend picking up a toll-free number instead, and completing the verification form to enable messaging on it.

EIN (USA) / BN (Canada) / Tax ID

• If your company is registered in the United States, please submit your EIN.
• If your company is registered in Canada, please submit your 9-digit business number.
• If your company is registered in a different country, please submit your tax ID or company number and email our support team a copy of the documentation in English listing this number, as we may have to provide it to get your number verified by TCR.

Support Email Address & Support Phone Number

Please list the email address and a valid phone number of the contact person who can confirm the submitted information on the company, in case TCR contacts them. Based on our previous experience, the chances to be contacted by TCR are very low.

Website

Please make sure to include any website or online presence your company has. During the campaign review process, carriers will still search to see if there's one associated with it.

If you don't have a business website, we recommend providing any form of your company's online presence: social media page, Google search link, etc. 

Privacy Policy

All message senders must have an acceptable Privacy Policy when registering messaging campaigns.

The most important aspect of the Privacy Policy mandates clearly describing how consumer data will be used and shared (if applicable), and how consumers can contact the message sender. A compliant messaging Privacy Policy must also include instructions on how to opt out of future communications.

Example: 

Terms & Conditions

Campaign Registration

Use Case

Please select up to 5 cases describing the types of messages you will be sending.

• 2FA: Any authentication, verification, or a one-time passcode.
• Account Notifications: Standard notifications for account holders, relating to and being about an account.
• Customer Care: All customer care interactions, including but not limited to account management and customer support.
• Delivery Notifications: Notification about the status of the delivery of a product or service.
• Fraud Alert Messaging: Notifications regarding potential fraudulent activity on an account.
• Higher Education: Messaging created on behalf of Colleges or Universities, including School Districts and education institutions that fall outside any “free to the consumer” messaging model.
• Marketing: Any communication that includes marketing and/or promotional content.
• Polling and Voting: The sending of surveys and polling/voting campaigns for non-political arenas.
• Public Service Announcement: Informational messaging to raise an audience’s awareness about important issues.
• Security Alert: A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.

Campaign Description

Please list in your own words how you're planning to use texting, what kind of messages you will be sending and to whom. Your campaign description should answer the following questions:

• Who you are;
• Who do you want to reach;
• Why you are sending out messages;
• How often you're sending out messages.

Good Example: "Messages for the customers of a local car dealership service center. Appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations. Message frequency varies."

Bad Example: "Text messages are used for our team members to communicate with our customers and partners." Why is it bad? It doesn’t say who you are or what you want to communicate.

Opt-In (Call to Action) Flow

Please describe hoe your customers give their permission for you to send them SMS messages. There can be different ways, for example: 

• Via an online (website) form;
• Via a printed (paper) form;
• By sending a keyword to a specific phone number (text to join);
• Verbally, in the phone or face-to-face communication.

Regardless of the opt-in type, it must include the following information, when a customer is opting into your SMS campaign.

• Your messaging brand name;
• Types of messages being sent;
• Message frequency disclosure (Msg frequency varies, 2/msgs per week, etc.);
• "Message and data rates may apply" disclosure;
• Help information (Text HELP for help);
• Opt-out instructions (Reply STOP to opt out);
• Links to the Privacy Policy and Terms & Conditions.

Website opt-in example:

Customers enter their phone number in the Contact Us form (link) and check a box consenting to receive text messages from us.

Sample wording: "By checking this box, I agree to receive SMS updates, promotions, and offers from [Company] at the phone number provided. Msg & data rates may apply. Msg frequency varies. Reply HELP for help. Reply STOP to unsubscribe. Privacy Policy [link] & Terms [link]."

Printed opt-in example:
Customers complete a form at the doctor’s office that includes the opt-in language agreeing to receive text message communications, see the attachment/link.  

Sample wording for the printed form consent: "By signing this form you agree to receive text messages from [Company]. Message & data rates may apply. Message frequency varies. You may reply STOP at any time to cancel or call us at [phone number]. You may request a copy of our privacy policy and messaging terms at any time."

Keyword opt-in example:
Customers opt in by texting JOIN to (number). 

Sample wording for the materials containing the keyword, printed or digital: "By texting JOIN to [number], users agree to receive SMS alerts from [Company]. Msg & data rates may apply. Msg frequency varies. Reply STOP to unsubscribe, HELP to get support. Privacy Policy [link] & Terms [link]."

Verbal opt-in example:
Customers verbally opt in during a personal conversation with a company representative, who asks if they would like to receive text messages from our company. 

Sample script: 

"[Company] will be collecting opt-in verbally from their customers. The customers will be able to opt in to receive messages either in person at their physical location, or over a phone call if the customer calls. When a customer is registered for the first time, they are asked to provide the phone number, and staff is trained to ask If the customer would like to opt in to SMS-based billing notifications. They will be verbally informed that "Message and data rates may apply", "Message frequency may vary", and they can "text HELP for support or more information and STOP to unsubscribe at any time." They will also be informed that their phone number will not be shared with third parties for marketing or promotional purposes."

Message Examples

You must provide the examples of SMS you're planning to send to your customers: it would be best to share the actual messages you have previously sent. Ideally, they should include your brand name or a sender's name, to ensure they don't look like generic messages without a context, unrelated to your brand & campaign. 

Please make sure the messages align with the overall campaign description and the selected use cases. If you have selected multiple use cases, for example, Marketing and Account Notification, you must provide a sample message for each case.

Good examples:

• Hello Kevin, this is a reminder about your appointment with Awesome Car Dealership on August 2nd, 2024 at 10 in the morning. Let us know if you would like to reschedule your appointment. Thank you!
• Hi Lily, this is Louis with Construction Pros. Your kitchen sink has been fixed, should I take a look at your washing machine as well? 
• Reminder from Dr. Smiles: Hi Jim, we look forward to seeing you at 3:00 pm tomorrow for your cleaning. Reply STOP to disable SMS notifications.

Bad examples:

• Thanks for leaving a review on Google Business. We would like to learn more about your experience. I will contact you soon.
• I received your question. I will get back to you as soon as possible.
• There’s a little favor I would like you to help me with, please.

Specific Content

• Embedded Phone Numbers: Put a checkmark if you'll be sending embedded phone numbers in the messages (excluding providing a contact for HELP in the help response). If checked "Yes", an embedded phone number must be included in at least one of the sample messages.
• Embedded Links: Put a checkmark if you'll be sending embedded links in the messages. If selected "Yes", an embedded link must be included in at least one of the sample messages.
• Age-Gated Content: Must be checked "Yes", if the content includes any age-gated materials.
• Direct Lending or Loan Arrangement: Must be checked "Yes", if your brand engages in lending, even if the messaging is not related to the lending.

Opt-in, Opt-out and Help messages

If you don't use opt-in, opt-out or help messages, and your opt-in or opt-out processes don't include SMS communication by customers, you can submit the corresponding fields on the messaging brand & registration form as blank. 

Affiliate Marketing

Affiliate marketing isn't allowed in A2P 10DLC messaging, which is why it's mandatory to declare your campaign won't include any.

Business number(s) to apply this campaign to

Please list your MightyCall local numbers that you will be using in this campaign.