Messaging Compliance
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      3. Messaging Compliance

      A2P 10DLC Registration

      What is A2P messaging?

      A2P (Application-to-Person) messaging includes messages that are sent/received from an application. This type of messaging is used by businesses to communicate with their customers.

      All messages sent by a business are considered A2P, even if the business is a sole proprietorship. 

      Please note that there is currently no option to register Sole Proprietor brands & campaigns through MightyCall.

      What is 10DLC?

      10DLC or 10-Digit Long Code is a common name for local ten-digit phone numbers, for example, 888-888-8888. 

      Does 10DLC only include SMS messages?

      No, it includes both SMS and MMS messages. 

      Why is A2P 10DLC registration required for messaging?

      In response to the growing volume of unwanted and malicious SMS/MMS traffic, mobile carriers in the United States started imposing registration requirements on A2P (application-to-person) messaging services, such as MightyCall.

      All end users are required to register their messaging brand & campaigns and have their business 10DLC numbers assigned to a registered campaign by December 1, 2024 to ensure the delivery of their messages. All unregistered traffic will be blocked after December 1, 2024.

      What is TCR?

      The Campaign Registry (TCR) is the organization that handles the registration of A2P 10DLC brands & campaigns by working with carriers, messaging companies, and industry partners, ensuring the common standards for A2P 10DLC messaging.

      MightyCall will be your single point of contact to register your campaigns. You do not need to be in contact with TCR directly.

      Does A2P 10DLC apply to toll-free numbers?

      Toll-free numbers in the USA are not affected by these changes. However, if you're planning to send messages to phone numbers in the United States and Canada, you will need to verify your toll-free numbers through a different process.

      Toll-free numbers are telephone numbers with specific three-digit codes (800, 888, 877, 866, 855, 844 and 833) that can be dialed from landlines with no charge to the person placing the call. 

      How can I register?

      MightyCall created a special form that you need to fill out. Once we receive your submitted form, we will send it to TCR for registration, you won’t have to contact TCR directly.

      Please check our detailed guide on how to fill the form out. 

      The A2P 10DLC registration includes 2 parts:

      • Brand registration: you provide the information about your business, such as the legal name, EIN or tax ID, address and contact person's credentials.
      • Campaign registration: you describe how you're planning to use SMS, what kind of messages you will be sending to your customers.

      Please note that messaging campaigns are not the same as marketing or sales campaigns. In this context, a campaign is the description of how you're going to use texting. Even if you're not selling or promoting any products or services, yet you still send SMS, you must provide your campaign details.

      Are there any costs associated with registration?

      Yes, there are TCR registration fees that are collected by MightyCall.

      How is my brand registered?

      All information provided in the form will be shared with carriers and TCR for the purpose of brand and messaging campaign registration. Once done, your company name, address and EIN will be verified against multiple databases.

      If the provided information cannot be confirmed, you may be asked to provide additional documentation listing your registered company name and the tax ID to complete the brand verification process.

      What types of campaigns are there?

      There are two main types of messaging campaigns: Standard & Special:

      • Standard types include 2FA, Account Notification, Customer Care, Delivery Notification, Fraud Alert Messaging, Higher Education, Marketing, Polling & Voting, Public Service Announcement, Security Alert.
      • Special types, such as Charity, Emergency, Political, Social, Sweepstake, Agents & Franchises, K-12 Education are sensitive or critical in nature and, as a result, may require vetting or MNO (Mobile Network Operators) approval before they can be registered.

      If you'd like to register a special campaign type, please contact our support team for assistance.

      Do I need to register a separate brand & campaign for each MightyCall number?

      No, a campaign can include up to 49 business numbers. As long as they are sent under the same brand (business) and the provided campaign description fits them all.

      If you have different phone numbers used for multiple businesses, you will need to register each brand and the campaigns for them separately.

      I don't send SMS campaigns, we just send occasionally text our customers. Do I still have to register?

      The major wireless carriers in the US and Canada have implemented new regulations regarding text messaging, and any messages sent from a MightyCall number must be registered with the business sending them.

      Campaigns is this case aren't related to marketing or sales activities: by registering a campaign, you are specifying the type of messages you plan to send to ensure that mobile carriers can identify the sender and the content of these messages.

      Without a registered messaging campaign, your messages won't be delivered to the destination numbers.

      Do I have to register a messaging campaign if I only want to receive SMS, not send messages out?

      You can still receive texts on your MightyCall number without a registered messaging campaign. However, since the industry regulations are revised regularly, messaging registration may be required for inbound texting in the future.

      Is having a business website a must? 

      If you don't have a business website, you can provide a link to your business social media page (such as LinkedIn / Facebook, etc.). 

      Please do not use personal social media pages.

      What is safe to text and what is prohibited?

      Safe to text are the matters that are not present on the prohibited messaging topics list:

      • Illegal, harmful, unwanted, inappropriate, objectionable content;

      • Criminal misinformation;

      • Anything that is illegal in the jurisdiction where the message recipient lives. Examples include, but are not limited to:

        • Cannabis;
        • Prescription medication that cannot legally be sold over-the-counter;
        Example: If a chiropractor's office has CBD oils on its website, the campaign will be denied even if it's not directly related to CBD marketing.
      • Alcohol*, firearms, gambling, tobacco*, or other adult content;
        *Alcohol and Tobacco can be supported with robust age-gating and proper opt-in.
      • Hate speech, harassment, exploitative, abusive speech;
      • Fraudulent messages;
      • Malicious content, such as malware or viruses;
      • Any content that is designed to intentionally evade filters or detection systems. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms.

      Penalties in case of violations

      There are heavy penalties that will be passed on for any content violations. Some examples include the following:

      Penalty Fee Description
      10DLC A2P Text Enablement Non-Compliance Violation $10,000 penalty for sending texts from non-approved numbers – per violation
      10DLC A2P Program Evasion Non-Compliance Violation $1,000 penalty for using evasive measures – per violation
      10DLC A2P Content Non-Compliance Violation $10,000 penalty for content violations – per violation

      Please note that MightyCall will not pay penalty fees on behalf of the customers.